We are delighted to announce our collaboration with TROY London. With a mutual appreciation for Fair Isle knits and a shared desire to make locally in the UK, we have come together to produce luxurious jumpers with a contemporary edge that will stand the test of time.
Brora’s skill for knitwear design and colour combinations and TROY’s chic interpretation of heritage style have been combined to produce a stylish wardrobe staple with a uniquely British flair. Two versatile winter knits have been made from soft lambswool, designed to work just as well in the town as the country with sustainability at the heart.
Made in one of the oldest knitwear mills in Scotland using a zero-waste seamless knit process, this really is a best of British collaboration.
The launch coincides with the 10th anniversary of the Campaign for Wool, a global endeavour initiated by its patron, His Royal Highness The Prince of Wales, in order to raise awareness amongst consumers about the unique, natural, renewable and biodegradable benefits offered by the fibre.
“My sister Lucia and I have always coveted Fair Isle knits, probably because we were bundled in them for chilly Scottish picnics from a very young age. It has been a pleasure to work with renowned experts Brora to bring to life this wonderful timeless design. We are so pleased with the results and are in love with the bolder colours and fine detailing on the sleeves!”
ROSIE VAN CUTSEM
CO-FOUNDER OF TROY
“We are so happy to have worked together with TROY London to create these contemporary pieces. The jumpers celebrate the rich history of Scottish Wool and are a modern take on a classic and much-loved Fair Isle design. We are also delighted to be launching the jumpers during Wool Week, which celebrates, promotes and educates so many on the benefits of wool.”
FOUNDER & CREATIVE DIRECTOR OF BRORA
How did you both meet?
Victoria: We were introduced by a mutual friend who knew that there would be synergy between our brands, our fashion ethics and aesthetic.
Rosie: I have always been a fan of Brora's heritage knits and Lucia and I have long dreamed of creating a beautiful but fresh take on a Fair Isle for TROY. Meeting Victoria over dinner was great fun and after a debate on the future of British fashion industry it wasn’t long before we realised we should combine forces on creating some exciting new designs.
How did the collaboration come around?
Victoria: We started talking about a project that could inspire both of us, that we could feel passionate about and Rosie suggested a fabulous fair isle knit. I knew we could make this in Scotland and at Brora we have the wealth of experience in fair isle design to create something that chimed with Troy’s sense of colour and style.
Rosie: We spent happy hours with Victoria and the Brora design team working more contemporary colour mixes through the traditional Fair Isle pattern, opting for an Icelandic inspired design with bold yoke and cuff patterning. The expertise of the Scottish factory is second to none, and it is core to our values to keep all of our production here in the UK, so this was a dream scenario for us.
What has been your biggest inspiration for the jumper?
Victoria: As creative director of Brora one of my strengths lies in colour combinations; very often when asked what makes Brora special, people tend to talk about our sense of colour, the quality of our knitwear and the modern take we give to traditional knitwear. With Fair Isle design, opposites attract; one design reminds me of lichen, gorse and silver birch, the other slate roofs, rusty metal work and midnight blue skies, both decidedly Scottish.
Rosie: This design takes me back to my childhood holidays in Scotland, being bundled up in a soft Fair Isle for blustery picnics, or wrapping them tightly around my waist for the inevitable stomp across the hills. We wanted to hark back to the romantic roots of this design but bring a bolder nordic take on it, and a brighter palette to suit the modern wardrobe.
What is your favourite feature?
Victoria: Of course I love all the features! The super soft yarn, the zero waste manufacturing process, the flattering shape, the colour combinations and the made in Scotland label.
Rosie: Not only is this design beautiful but the zero waste, seamless manufacturing process and low carbon footprint means that this is a sustainable choice too. It is wonderful to support this Scottish factory and to raise awareness of the skills and expertise right here on our shores.
Is there anything in the pipeline for another potential collaboration?
Victoria: One thing I have learnt this year is to live day by day. Let’s launch this first and see whether both our customers love the jumpers like we do!
Rosie: We are so excited to see how our customers respond to this design. Put it this way, I think they need to be quick!