We are delighted and proud to announce that we have now raised over a quarter of a million pounds for charities helping those who are struggling as a result of the COVID-19 pandemic. After initially raising an incredible £100,000 for NHS Charities Together we have donated a further £150,000 to food banks, mental health charities, organisations supporting BAME communities and many smaller charities which have been chosen by the Brora team because of the vital support they provide to people’s lives.
We have now donated to: Florence Nightingale Foundation, The Ubele Initiative, Fareshare, Oxford University Development Trust Fund, Headway, Refuge, Hearts and Helpers, Stevenage Community Trust, The Felix Project, Fashion & Textile Children’s Trust, Fresh Start, Social Bite, Food Cycle, Samaritans, Mind & Save the Children.
Whilst demand for our face masks continues we are donating to many of the above charities again, as well as LIFEbeat, the Brain Tumour Charity, Blue Print For All, Beauty Banks, War Child, James Place, Fauna & Flora, The Archway Foundation, Harrogate Homeless Project and Harrogate Easier Living Project. We really are delighted to be able to help so many, thank you to all our customers who have bought a face mask or two!
We have been overjoyed to hear how the money raised through the sale of our cotton face masks in Liberty fabrics is helping and has helped those affected by the pandemic.
“A huge thank you to Brora and its customers for raising over £100,000 for NHS Charities Together. Your donations will help NHS charities across the UK to support NHS staff, volunteers and patients who have been impacted by Covid-19. Donations such as this really make such a difference during this time.”
Ellie Orton, Chief Executive of NHS Charities Together
“Thank you for the valuable donation you have made to the Ubele Initiative which will be put to good use in supporting our work with BAME communities during COVID-19 pandemic. Can I congratulate you on your Liberty fabric mask programme for adults and children and the resulting support you have been able to offer organisations involved in COVID-19 activities, of which we at Ubele as delighted to be one.”
Yvonne Field, Ubele
“Thank you so much for your very kind donation to Headway, we are so grateful to your staff member for thinking of us and helping us to provide our vital services for those affected by the devastating effects of brain injury. It is a challenging time for Headway, so your support has never meant more than it does today.”
Melanie Bodaly, Headway
Victoria, our Founder and Creative Director started making the reusable face masks from Liberty fabric found in our sampling room, for family and to send to friends. The recipients were so thrilled, she started to think about how to make them for customers, whilst doing something charitable. At the same time one of Brora’s long standing sewing rooms in Portugal was open and making PPE and had capacity to make some cotton face masks in Liberty fabric for us. Thus, the production begun.
The face masks have been made using two outer layers of cotton Liberty fabric and a middle layer of nonwoven TNT fabric. This layer of fabric is made from Polypropylene and Viscose and is breathable, yet waterproof and helps to prevent the passing of contaminated fluids.
Retailing for £19, we are donating £10 from each to charities supporting those affected by Covid-19. The first batch of cotton face masks in Liberty fabric sold out within minutes of launching, and following demand we have now created children’s face masks.
“I am delighted to join the efforts of other UK businesses and do our bit to help the NHS and other charities during the COVID-19 pandemic. I have been blown away by the response from our customers, as well as our amazing suppliers who have helped this cause.”
Founder & Creative Director
Victoria has been hands on from the start. From the first prototypes for family, to picking the easiest to wear and versatile Liberty fabrics for the masks, and even labelling and packing many of the thousands of orders.
Everyone has been keen to help and support the NHS during the lockdown, it is something that has united us throughout the pandemic, also people want a quality product, and at Brora this is something we pride ourselves on.
For many wearing a face mask has become the norm so of course there is an aesthetic element. Why not wear something pretty that lifts the spirits in these unusual times.
We hope our cotton face masks in Liberty fabric make wearing a face mask feel less clinical and we have been told by many they are the most comfortable face masks they have come across. We think they bring some comfort and they are certainly a talking point; staying safe and stylish whilst the pandemic is still around.
Worn here by Alexandra Van Houtte, Helena Bonham Carter and Lady Amelia Windsor...
our loyal Brora customers....
and our friendly shop staff...
"It is of course ironic that out of something so horrific we have created something for the good and I feel extremely proud that Brora has managed to donate over £250,000 to a selection of incredible charities. It feels like something small and positive has come out of these last few months and certainly our customers are to be thanked too for getting behind the project.”
Victoria Stapleton, Founder & Creative Director