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Email and CRM Executive

Role overview:

The Email & CRM Executive will assist the E-Commerce Manager in the development and implementation of a customer strategy across all channels. In particular, the Email & CRM Executive will be responsible for the day-to-day management of the email channel under the guidance of the E-Commerce Manager.  

Reporting lines:

The Email & CRM Executive reports to the E-Commerce Manager. 

Roles and responsibilities

Your Role

To assist the E-Commerce Manager to:

  • Plan and develop the business through analysis and understanding of the customer journey across our 3 channels: retail, MO and Web
  • Drive the growth of both customer and subscriber base by assisting in the development of a retention and acquisition strategy
  • Create the email calendar in line with the overall marketing plan, being aware of emerging key trends and day-to-day needs of the business
  • Manage the whole email campaign process from design to end-delivery, including life cycle and triggered emails.
  • Be responsible for continual innovation and optimisation to improve through segmentation and A/B testing of email marketing campaigns
  • Report on email channel performances and campaigns and provide recommendations on actions to improve channel performance.
  • Ensure that our CRM activity is legally compliant and email deliverability is optimized
  • Provide CRM activity performance updates to the business
  • Develop and Manage the VIP and Loyalty programs
  • Liaise where appropriate with our technology providers and work as appropriate and required with developers to source further appropriate tools and software
  • Stay abreast of email marketing best practices, introduce new technologies and innovation as and when appropriate
  • Manage the relationship with our ESP, making sure we get the best service and support as well as new initiatives
  • Research the market for other providers, as and when necessary.
  • Ad hoc duties as deemed necessary for the smooth running of the business.

Essential Skills and Competencies:

  • One year’s experience in email marketing, ideally in a B2C retail environment
  • Basic knowledge of email best practices including contact strategies, targeting and segmentation, A/B testing, delivery and deliverability issues and analytics
  • Current knowledge of industry regulation and privacy issues
  • Proficient with HTML, CSS and Adobe Dreamweaver and Adobe Photoshop (desirable)
  • A consummate marketing professional with drive and determination
  • Strong commercial awareness;  drive to achieve sales objectives and KPI’s, appreciation for budgets and costs, and analysing data, with experience driving measurable results
  • Strong organisational skills and attention to detail
  • Ability to work under pressure, meeting deadlines and manage multiple projects
  • Good communication skills, both written and verbal

Whilst this position will operate on daytime working hours, a flexible attitude toward working times is essential.

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