If you follow us on Instagram – which you most definitely should: @broracashmere – you will have noticed certain posts being tagged #aBroraForLife. This is not ‘marketing jargon’, but a stamp of our value and stance against fast-fashion. ‘A Brora for Life’ is also our promise to you. To ensure that through unrivalled quality and preservation of tradition and heritage, Brora cashmere will always be made with the aim of being a life-long friend you can cherish.
Buy Less, Buy Well…
Known as ‘Intelligent Buying’, this is by no means a new concept, yet one Brora has championed as part of our ethos. When you buy Brora cashmere it’s an investment in many things, like British fashion, manufacturing and skills, however also, an investment into your wardrobe; not seasonal, but life-long wardrobe. Smart buys, rather than bargain buys; frivolous fad choices that won’t last the season, and about tapping (rather than jumping) into trends that will hold a place in your wardrobe for years to come. This is our complete focus from design stage, and exactly what #aBroraForLife means!
For 24 years Brora has been lovingly making luxury, Scottish cashmere. In this time, we’ve built some extraordinary relationships, especially with you. Every season we receive pictures about how much you love your ‘Broras’, attaching some lovely anecdote about the great fondness you have for a particular cashmere knit. Usually linked to a memorable moment; stories of family, friendship and comfort, beautifully written with so much affection, we thought, why not share them for everyone to know, and share theirs?
What started out as just Brora cashmere jumpers and cardigans, has developed and grown onto treasured cashmere scarves, well-looked after cashmere gloves and baby blankets from sibling to sibling. Any, and everything Brora cashmere, that's wonderfully old (pre-SS16) and holds great value and meaning to you, has meaning for us!
Share your Brora Story with us, and Win, Win, WIN…
So, we want to see your Brora gems, the cashmere you can’t live without! Starting from today, we’ll have a monthly winner of a £200 gift card ($250 USD), chosen as the most inspiring story by our Creative Director & Founder. Ten runners up will also receive something special, as a one-off treat.
All we want you to do is share your picture, and share your story. Here’s how you can enter:
Post: Brora Ltd, Unit 5 & 6 The Orbital Centre, Cockerell Close, Gunnels Wood Road, Stevenage, HERTS, SG1 2NB
Please be aware that any images submitted could be posted on our website, emails and/or social platforms.