The Brora Philosophy

Ethical trading and environmental issues have thankfully become a very big focus for retailers with more and more pressure from the consumer to abide by a certain code of conduct. For us at Brora "ethical" has never been an optional extra; it has been the natural core value of the business since we started 17 years ago.

 Company 100% privately owned

At Brora we have the opportunity to be different. For a start, the company is 100% privately owned so there are no shareholders breathing down our necks asking for larger profits. The business focus is not just about turnover and profit - in fact those things are a by-product of the way the business is run. We are able to make quick decisions which in turn keep us ahead of the game. We are often told that this makes us refreshing to work with.

 "Buy British"

We have always been passionate about "made in Britain" and supporting British industry. We have also always been a "buy British" business, the key element being that all our cashmere clothing is made in Scotland to the highest possible standards. We have supported small craftsmen and large British manufacturers building outstanding relationships with our suppliers and we work very closely to continue to offer the customer value and quality without compromising our integrity. Where we do make abroad, it is because that region specializes in that particular product.

 Social responsibility

People stay at Brora for a long time; there is a real feeling of friendship and support. We are socially responsible to our employees who are cared for & nurtured; the company is run in a very personal & democratic way. This extends to the customer who becomes a friend and like good friends there is a relationship built on trust, honesty and willingness.

 Quality, not fast fashion

Brora is not about fast fashion. We produce beautifully made, often timeless pieces, from quality cloth and yarn that is made to last; we like the idea of buying less and making sure that what you do buy is very special. Brora should be passed on and enjoyed by more than one generation and it is a luxury that we would like more people to be able to enjoy. Once converted to Brora, it is hard not to get addicted!